Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. In this article, IDC highlights how consumer electronics technology innovators are enhancing experiences in entertainment, personal mobility, wellbeing at home and across a variety of other applications. Read the article for insight.
What is the main focus of CES 2023?
CES 2023 showcased a shift in focus from just devices to consumer experiences. This aligns with IDC's Future Consumer research framework, which categorizes consumer experiences into eight areas: Entertainment, The Home, Travel and Dining, Personal Mobility, Money, Shopping, Lifelong Learning, and Wellbeing. Notably, smart home solutions and entertainment experiences, including gaming and the Metaverse, were prominent.
How are consumer experiences evolving in the tech landscape?
Consumer experiences are evolving to emphasize interconnectedness and personalization. For instance, smart home solutions are moving beyond individual devices to offer comprehensive experiences that enhance daily living. Additionally, the demand for independent content creation is growing, with projections indicating over 3.7 billion users of independent content subscriptions by 2026.
What role does wellbeing play in consumer technology?
Wellbeing was a major focus at CES, with devices and applications for sleep tech, health monitoring, and fitness gaining traction. IDC projects that by 2026, there will be 1.5 billion users of sleep tech and 2.7 billion users of online fitness services. This indicates a strong demand for solutions that empower consumers to manage their health and wellness independently.
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